Google Translate (GT) was launched in April 2006 as a statistical machine translation service, which used United Nations and European Parliament documents to collect linguistic data. During translation, it looked for patterns in these documents to help decide what the best translation was. The application now includes more than 100 languages, and is able to translate 37 languages via photo, 32 via voice, and 27 via real-time video. Quite impressive if it weren’t for its downsides.
Localization World is one of the few conferences attended by representatives of major clients of localization services.
Here you could find, for example, heads of localization departments in Oracle, Microsoft, Paypal, King.com, Blizzard, NetApp, GetYour Guide, ESET, Booking.com and other global brands. The 34th LocWorld, held in Barcelona from 14-16 June, was attended by more than 600 delegates, at least a quarter of whom represented client companies.
Create a popular U.S. movie, and you'll want local-language versions of everything from T-shirts to trailers -- fast! Come up with a dazzling video game, and you'll be scrambling for people who can convey an orc's powers in languages ranging from Thai to Portuguese.
“The way that words and language are used, if you don’t have that right then it is a barrier to adoption.”